1. Biryani — the delivery king
Highest order volume in India across Swiggy and Zomato. AOV ₹350–500, food cost 28–30%, travels well in foil containers. Downside: crowded market, needs a distinctive angle.
2. North Indian curries + roti/rice
Broad appeal, family-order friendly, AOV ₹500–800. Chapati / naan needs foil-and-paper packaging to stay warm.
3. Indo-Chinese
Manchurian, noodles, fried rice — young-adult favourite. Low food cost (22–26%), quick prep. Watch out for soggy noodles — pack sauce separately.
4. Healthy bowls & meals
Salad bowls, protein bowls, keto meals. Premium AOV ₹350–450, sticky subscribers, low aggregator ad spend needed. Requires strong photography.
5. South Indian tiffins
Idli, dosa, uttapam — breakfast dominance. Lower AOV (₹150–250) but very high repeat rate, especially in Bengaluru, Chennai and Hyderabad.
6. Desserts (cakes, brownies, ice cream)
Impulse orders + gifting occasions (birthdays, Rakhi, festivals). Margins 55–70%. Peak on weekends and evenings.
7. Thalis & office tiffins
Weekday lunch monster in IT hubs (Whitefield, Gachibowli, Hinjewadi, Sector-62). Subscription model works — 22 lunches/month prepaid.
8. Pizza (regional / gourmet)
Domino's dominates mass, but local gourmet pizza brands with thin crust, Indian toppings and ₹499–799 AOV are winning premium orders.
9. Rolls, wraps, shawarma
Fast prep, low kitchen footprint. Great late-night category (10 pm – 1 am). AOV ₹200–350.
10. Continental breakfast / brunch
Eggs, pancakes, sandwiches, coffee. Underserved in Tier-2 cities. Weekend AOV can hit ₹600+.
How to pick yours
- Match cuisine to your locality's demographic — see our Bengaluru and Hyderabad guides for area-level demand.
- Pick one hero dish that becomes your search keyword.
- Design the menu so 80% shares 12–15 ingredients — read our menu planning guide.
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